THE GROUP-LEVEL RESULT
20–25%approximately lower blended cost per lead
Across broader Queensway group work
01 / ACQUISITION
Make the investment
work harder.
Connecting campaign reporting, media allocation and the teams delivering the work.
Five locations. Different priorities.
Five Mazda, Mitsubishi and Volkswagen dealerships brought different sales and service priorities. Marketing investment needed to reflect those local business needs.
- Five dealerships in the marketing remit
- Three automotive brands
Turn reporting into decisions.
I managed budgets, forecasts and media allocation, reviewed campaign and conversion reporting, and coordinated delivery with dealership leaders and specialist partners.
- Reviewed performance with ownership, GMs, sales and service leaders
- Connected briefs, approvals and performance reviews
A group-level efficiency improvement.
Across my broader Queensway work, campaign analysis and media-allocation changes helped reduce blended cost per lead by approximately 20–25%.
- The result reflects broader group work
- No single-campaign result, baseline or measurement window is claimed
